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KRA (Key Responsibility Areas) | Meaning and Full form

What is KRA for employees?

The full form of KRA is Key responsibility Areas. It describes the areas where employees are responsible for a specific task or element of the job. In simple words, KRAs help define an employee’s job roles and responsibilities within a company. Having KRAs can help in setting measurable goals for employees and hold them accountable for certain tasks. Implementing KRAs can help to improve communication and productivity in a number of ways.

What are the methods of writing KRA?

There is a specific method to write KRA. Such method is described using certain key pointers:

  • KRAs are decided on basis of employee’s JD. So it is necessary to go through employee’s JD once. If necessary it is advised to talk with employee and their respective manager.
  • It is necessary to figure out how an employee can contribute towards the growth of the organization.
  • Remember to overlook observable essential tasks that can be converted in the form of specific figures such as percentages, numbers etc.
  • It is necessary to ensure that observable tasks are included when determining goal of an individual. 

What are the benefits of KRA?

There are many benefits to KRA performance for employees. Here are some of them:

  1. Increased clarity and focus: When employees know their specific responsibilities, they can focus on those things and produce better results.
  2. Greater accountability: Employees with specific key responsibility areas are more likely to be held accountable for their work. This can lead to improved performance and productivity.
  3. Easier delegation of tasks: When managers know which tasks fall within an employee’s key responsibility area, it is easier to delegate tasks to that employee. This can help improve overall efficiency in the workplace.
  4. Improved communication: By communicating the key responsibility areas for each employee, managers can ensure that everyone is aware of their roles and responsibilities. This can help avoid misunderstandings and confusion.

Some examples of KRA

Lets take an example of sales related KRA:

Achieving Sales Targets:

KRA: Meet monthly sales target.

Example: Ensure the sale of $70,000 MRR.

Client Relationship Management:

 

KRA: Build and maintain strong relationships with clients to ensure repeat business and customer retention.

Example: Manage relationships with 17 key accounts, aiming for a 90% client retention rate.

Market Expansion:

KRA: Identify and pursue new business opportunities in untapped markets.

Example: Generate 20 new leads each month from different demographic region.

Sales Pipeline Management:

KRA: Maintain a healthy sales pipeline by actively managing leads through the sales funnel.

Example: Ensure that at least 60% of leads in the pipeline progress to the next stage every quarter.

Product Knowledge and Training:

KRA: Stay updated on product features, benefits, and market trends to effectively communicate value to customers.

Example: Complete product training sessions quarterly and score at least 90% on knowledge assessments.

Reporting Metrics:

KRA: Provide regular sales reports and analyze performance metrics to identify areas.

Example: Submit weekly sales reports and achieve a minimum of 10% growth in conversion rates based on data insights.

FAQs (Frequently Asked Questions)

See Zimyo in Action

KRA, or Key Responsibility Area, defines the goals that each employee must achieve in a certain period of time. It is a roadmap that guides us towards business success. When your team has clear KRAs, you see increased productivity. 

Want to track progress effectively? That’s where KPI comes in! KPI, or Key Performance Indicator, is a measurable goal that shows how well your team is doing. For example, if your goal is customer satisfaction, a KPI could be achieving a 90% satisfaction rating. Setting clear KPIs helps us measure success over time. 

A KRA, or Key Result Area, outlines specific goals for. For example, if you’re an HR manager, a KRA might be to improve job vacancy fill rates. Specifically, you could aim to attract 20% more qualified candidates by enhancing job advertisements. This KRA helps us focus on measurable outcomes.

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