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Use social media policy template to draft guidelines for use of social media at workplace and personally.
A social media policy is an official document suggesting the intended use of an organization’s social media handles.
It covers the brand’s official channels as well as how employees use social media professionally and personally.
This policy covers everyone from CEO to interns to promote understanding.
A social media policy is an essential document to maintain a company’s social media handles.
Some of the reasons to implement this policy in an organization:
It helps to maintain brand identity across various social media platforms like Linkedin, Instagram, Facebook etc. This policy keeps things consistent and uniform across every platform. In an organization it is necessary to maintain uniformity.
It protects employees from falling into legal traps. The consequences of breaking them may result in legal action against the employees. The legal action can be against insider trading done by employees or data breach of organization.
A well defined social policy along with required security protocols can help to protect users’ confidential data against unethical hacking, phishing and impostor accounts. Security guidelines include frequent change of passwords that meet standards along with 2 factor authentication.
Despite your efforts a breach or crisis can still happen. Sometimes the breach or crisis has nothing to do with social media, still it should be reported to social media channels.
It ensures you have an emergency plan in place.
It helps to clarify the responsibilities of employees towards social media. It conveys what employees have to do and what they have to avoid in regard to social media. It can vary from organization to organization.
When a company has achieved something big it is important to communicate with the whole board through social media.
If someone has your company name in their bio, does that mean your brand endorses their drunken Vegas vacation? A clear social media policy for employees helps your team know what they can and should share on social media, and what they should skip.
To implement a social media policy a series of steps had to be followed:
An organization must decide what its social media policy is including the guidelines. This involves getting inputs from HR, stakeholders, IT staff as well as the legal department.
Roles should be assigned to every individual. This might include charging IT with handling security systems and the legal department with legal responsibilities. Once all roles have been assigned a sheet has to be created defining roles of every individual employee.
It should be easily accessible to employees and public also if required.
Employees should not face any difficulty in accessing these policies.
Companies should update social media policies with ongoing trends. It can be annually or quarterly. This is necessary because social media regularly updates itself. So it is important for companies to update their social media policies regularly.
In order to enforce social media policy a concerned authority should be assigned. This process involves sending employees regular updates and reminders and watching the imposter accounts that are not following policy.
XYZ Corporation Ltd (Name of the company)
Social media policy
XYZ Corporation Ltd has adopted the following guidelines for social media, website and blog
Mr X
Signing officer (ABC Ltd)
“I was able to implement the platform on my own. It helps in assigning the tasks to other employees, conducting surveys & polls & much more. The ease of use & self-onboarding is something that I would like to appreciate.”
